by Mark Galvin, Public Image Chair, RC of Dunwoody ...
As I reflect on my inaugural year serving as the Public
Image Chair for the esteemed Rotary Club of Dunwoody, I am filled with
gratitude for the wealth of knowledge and insight our members have shared with
me. It's been a journey of discovery, particularly in understanding the
significance of our club's rich history and the pivotal role it plays in
shaping our identity.
One area that presented a challenge for me was navigating
the intricacies of our club's branding. Balancing the preservation of our
cherished traditions with the necessity to align with Rotary International's
updated brand guidelines proved to be an enlightening experience. It's not
uncommon for brands to undergo evolution to remain relevant and resonate with
contemporary audiences. After all, staying current is essential in attracting
new members and ensuring the vitality of our organization.
Attached, you'll find our brand standards, tailored specifically for the Rotary Club of Dunwoody, meticulously crafted to pay
homage to our storied past while adhering to the directives set forth by Rotary
International. Among the paramount considerations was the proper usage of our
club's name – it's the Rotary Club of Dunwoody, not the Dunwoody Rotary Club.
Establishing this standard from the outset is imperative to avoid confusion and
maintain consistency in our branding efforts.
My gratitude is deeply felt so I extend my heartfelt
appreciation to each member for their unwavering dedication to the Rotary Club
of Dunwoody. Together, let's continue to embody our ethos of Connect, Serve,
Grow as we strive to welcome new members into our vibrant community.